"Mike 'The Reputation Doctor' Paul's Annual Top 10 List of Reputations in Crisis in 2006"

A press release from The Reputation Doctor.

NEW YORK, Dec. 8 /PRNewswire/ -- The following is Mike "The Reputation Doctor" Paul's Annual Top 10 List of Reputations in Crisis in 2006. This list is compiled by and solely the opinion of global reputation management expert Mike Paul, who is also a weekly guest in the media providing expert analysis of various reputations in crisis:

  1. Donald Rumsfeld -- The now-former Defense Secretary was the
     stubborn and poor-listening architect of the war in Iraq, and because
     the U.S. has still not "won the war," he was finally asked to leave by
     President Bush under strong pressure from Democrats in Congress. Both
     the Bush administration and the U.S. as a nation have global
     reputations in crisis because of decisions in Iraq and Donald Rumsfeld
     ran the war in Iraq and tops my list this year for reputations in

  2. The Duke case -- D.A. Mike Nifong charged former Duke lacrosse players
     Collin Finnerty, Dave Evans and Reade Seligmann with allegedly raping
     a stripper hired for a team party in March. The case has made both
     national and international headlines for many months and highlights
     the importance of both the court of law and the court of public
     opinion. All the reputations in this case have been damaged, especially
     D.A. Nifong, who is up for re-election and has many thinking he only
     took the case in an attempt to get re-elected.

  3. Mel Gibson -- His drunken, anti-Semitic rant towards an L.A. police
     officer will blur our perception of him forever, mainly because it was
     not the first time he voiced similar opinions. To overcome a crisis,
     you must remove the root of the problem and sadly, the root has not
     been removed within Mel Gibson.

  4. Floyd Landis -- Floyd Landis was fired by his team and his sponsors and
     the Tour de France no longer considered him its champion after his
     second doping sample tested positive for higher-than-allowable levels
     of testosterone. The samples contained synthetic testosterone,
     indicating that it came from an outside source. This was the top
     steroid story in the world in 2006.

  5. Halliburton -- The Reputations Institute's recent survey ranked
     Halliburton as the corporation with the worst business reputation
     worldwide. This is not a good thing. Dick Cheney was CEO of Halliburton
     before becoming Vice President of The United States. Halliburton is a
     products and services provider to the oil and energy industries with
     major contracts in Iraq.

  6. NYPD -- Five undercover detectives and officers fired a total of 50
     shots outside a Queens strip club, killing Sean Bell and injuring his
     two friends. Before the shooting, Bell's vehicle hit one officer and an
     unmarked police car, and officers apparently thought one of Bell's
     companions was about to get to a gun, police have said. However, no gun
     was ever found on the victims. Only a few years ago, NYPD police
     officers shot a man named Amadou Diallo in the Bronx 41 times and he
     also did not have a gun. As a result, the NYPD moved from heroes to
     zeros in the court of public opinion.

  7. Enron's Ken Kay and Jeff Skilling -- Ken Lay was found guilty on all
     six counts that relate to Enron fraud, including conspiracy to commit
     wire fraud, perpetrating wire and bank fraud, and making false and
     misleading statements to employees at a company meeting, as well as to
     banks, securities analysts and corporate credit-rating agencies. He
     also was found guilty the same day on four other bank fraud counts in a
     separate case on his personal banking. In 2006, this historic case
     finally came to an end, but before former Enron Chairman Ken Lay could
     be sentenced, he died of a heart attack. However, former Enron CEO Jeff
     Skilling was found guilty of 19 of 28 counts against him and he is
     currently serving 24 years in prison. This case will go down in history
     as the most influential corporate case in recent history to influence
     both new laws regarding ethical behavior and radically changing public
     perception regarding unethical behavior by adding further fear of
     prosecution to executives' minds. Accountability is a great deterrent.

  8. Michael "Kramer" Richards -- His racial rant at an L.A. comedy club was
     not a one-liner, but went on for several minutes. The root of this
     crisis is heart work and not head work or mere words. To best improve
     his reputation, Richards must now prove to the world with action that
     his heart has changed. He should also stick to comedic acting and leave
     stand-up comedy to the pros. The crisis has also reminded all of us
     that the N-word is not something to mess with.

  9. Zidane -- It was the headbutt heard 'round the world! In the 110th
     minute of the final match of the 2006 FIFA World Cup, on July 9, 2006,
     French soccer player Zinedine Zidane notoriously headbutted Italian
     soccer star Marco Materazzi in the chest. The French captain said that
     Materazzi had insulted him, targeting his sister and mother. The
     incident spawned an internet and pop-culture video frenzy referred to
     as the Zidane headbutt. Following the incident itself, Zidane was shown
     a red card by the referee, meaning he had to leave the game for his
     penalty. As Zidane had previously announced that he would retire from
     professional football after the 2006 World Cup, the headbutt became the
     last play ever of his illustrious career. Not a good thing for his
     reputation. Advice to Zidane: pro athletes in the U.S. get heckled by
     players and fans every week. Part of being a professional is learning
     to handle conflicts not just adulation.

  10. Hewlett Packard -- The confrontation at Hewlett-Packard started
      innocently enough. Last January, the online technology site CNET
      published an article about the long-term strategy at HP, the company
      ranked No. 11 in the Fortune 500. While the piece was upbeat, it
      quoted an anonymous HP source and contained information that only
      could have come from a director. HP's former chairwoman, Patricia
      Dunn, told another director she wanted to know who it was; she was fed
      up with ongoing leaks to the media going back to CEO Carly Fiorina's
      tumultuous tenure that ended in early 2005. According to an internal
      HP e-mail, Dunn then took the extraordinary step of authorizing a team
      of independent electronic-security experts to spy on the January 2006
      communications of the other 10 directors -- not the records of calls
      (or e-mails) from HP itself, but the records of phone calls made from
      personal accounts. That meant calls from the directors' home and their
      private cell phones. It was classic data-mining: Dunn's consultants
      weren't actually listening in on the calls -- all they had to do was
      look for a pattern of contacts. Dunn acted without informing the rest
      of the board. Her actions were now about to unleash a round of
      boardroom fury at one of America's largest companies and a Silicon
      Valley icon. Congressional hearings were called to investigate the
      matter and HP's reputation continues to take a major hit as trust has
      been severely breached at the leadership level within the corporation.
      Ms. Dunn: it is important to remember, the first step in crisis
      management is ego management.

ADVICE FOR ALL OF US: Learn from the mistakes of those above. You don't want to become a YouTube video star or plastered on the front page of the newspaper with a reputation in crisis. Why? Because Your Reputation Is Everything!

About Mike Paul

Mike Paul is editor of The Reputation Doctor blog. The Reputation Doctor is a nickname given to him by various clients he has counseled over the years. Mike's blog is located at www.ReputationDoctor.com. He appears regularly on Fox News Channel, CNN, MSNBC, Court TV, ABC News, ESPN, CBS News, BBC, and others as a weekly contributor and expert in the global news regarding CEOs, political leaders, celebrities, corporations and other organizations with reputations in crisis. Mr. Paul is also president and senior counselor of MGP & Associates PR (www.mgppr.com), a leading strategic public relations and reputation management firm based in New York. For interview requests, speeches, senior counseling or other business opportunities with Mr. Paul, call 212-595-8500 or email mpaul@mgppr.com.

Source: The Reputation Doctor blog

CONTACT: Mike Paul, MGP & Associates PR, +1-212-595-8500, fax,
+1-212-504-7964, news@mgppr.com

Web site: http://www.reputationdoctor.com/

BusinessWeek/Interbrand Annual Ranking of the 100 Best Global Brands

Google Rises 46% in Brand Value, the Biggest Leap for Any Company in the Ranking's History

NEW YORK, July 27 /PRNewswire/ -- Google, Starbucks, Motorola, and eBay are among this year's top gainers in BusinessWeek's annual ranking of The Best Global Brands. For the sixth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value.

The BusinessWeek/Interbrand Best Global Brands ranking measures an elusive but crucial quality. Every company wants its brand to get bigger. The hard part is balancing what the brand already is with a vision of what it would like to be. Companies that score high can count on plenty of customer loyalty as they push into risky expansion.

The 2006 ranking is brimming with hot brands that are crafting new and surprising ways to branch into entirely new product arenas. Starbucks is serving up music; Google is wading into selling ad time on the radio. Others are mining their brand's goodwill value to dodge problems, like McDonald's health and fitness marketing campaign and premium offerings to counter concerns about junk food.

Brand values were determined using the method Interbrand pioneered nearly 20 years ago and has since used to value more than 4,000 brands. Brand value is calculated as the net present value of the earnings that the brand is expected to generate and secure in the future for the time frame from July 1, 2005 to June 30, 2006. In order to be included in the top global brands list, a brand must have a minimum brand value of $2.7 billion, achieve about one third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base.

BusinessWeek's special report, The Best Global Brands, (August 7th issue) will be available at www.businessweek.com at 5:00 p.m. (ET) on Thursday, July 27th and on newsstands Monday, July 31st.

About BusinessWeek:

BusinessWeek is a leading global business media organization, providing unparalleled insight and analysis to a worldwide audience of business leaders. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with 4.7 million readers each week in 140 countries. Local language editions include Chinese, Russian, Arabic, and Bahasa Indonesian. Launched in 1994, BusinessWeek Online is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 80% of the nation's households, BusinessWeek Weekend delivers important business, consumer and financial news to television viewers every week.

About Interbrand:

Interbrand, the leading brand consultancy and authors of the annual ranking of The Best Global Brands, published by BusinessWeek, combines the rigorous strategy and analysis of a management consulting practice with the entrepreneurial and creative spirit of branding and design. The company offers a comprehensive array of consulting services that guide clients in the creation, enhancement, maintenance and valuation of their most valuable asset -- their brands. Founded in 1974, Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses. For more information about Interbrand, visit www.Interbrand.com.

BusinessWeek/Interbrand's Annual Ranking of The Best Global Brands For 2006

     Rank       Company       Brand       Percent        Country of
     2005                     Value       Change         Ownership
                              2006       (over 2005)

     1    Coca-Cola          67,000        -1%             U.S.
     2    Microsoft          59,926        -5%             U.S.
     3    IBM                56,201         5%             U.S.
     4    GE                 48,907         4%             U.S.
     5    Intel              32,319        -9%             U.S.
     6    Nokia              30,131        14%             Finland
     7    Toyota             27,941        12%             Japan
     8    Disney             27,848         5%             U.S.
     9    McDonald's         27,501         6%             U.S.
    10    Mercedes-Benz      21,795         9%             Germany
    11    Citi               21,458         7%             U.S.
    12    Marlboro           21,350         1%             U.S.
    13    Hewlett-Packard    20,458         8%             U.S.
    14    American Express   19,641         6%             U.S.
    15    BMW                19,617        15%             Germany
    16    Gillette           19,579        12%             U.S.
    17    Louis Vuitton      17,606        10%             France
    18    Cisco              17,532         6%             U.S.
    19    Honda              17,049         8%             Japan
    20    Samsung            16,169         8%             S.Korea
    21    Merrill Lynch      13,001         8%             U.S.
    22    Pepsi              12,690         2%             U.S.
    23    Nescafe            12,507         2%             Switzerland
    24    Google             12,376        46%             U.S.
    25    Dell               12,256        -7%             U.S.
    26    Sony               11,695         9%             Japan
    27    Budweiser          11,662        -2%             U.S.
    28    HSBC               11,622        11%             Britain
    29    Oracle             11,459         5%             U.S.
    30    Ford               11,056       -16%             U.S.
    31    Nike               10,897         8%             U.S.
    32    UPS                10,712         8%             U.S.
    33    JPMorgan           10,205         8%             U.S.
    34    SAP                10,007        11%             Germany
    35    Canon               9,968        10%             Japan
    36    Morgan Stanley      9,762         0%             U.S.
    37    Goldman Sachs       9,640        13%             U.S.
    38    Pfizer              9,591        -4%             U.S.
    39    Apple               9,130        14%             U.S.
    40    Kellogg's           8,776         6%             U.S.
    41    IKEA                8,763        12%             Sweden
    42    UBS                 8,734        15%             Switzerland
    43    Novartis            7,880         2%             Switzerland
    44    Siemens             7,828         4%             Germany
    45    Harley-Davidson     7,739         5%             U.S.
    46    Gucci               7,158         8%             Italy
    47    eBay                6,755        18%             U.S.
    48    Philips             6,730        14%             Netherlands
    49    Accenture           6,728        10%             Bermuda
    50    MTV                 6,627         0%             U.S.
    51    Nintendo            6,559         1%             Japan
    52    Gap                 6,416       -22%             U.S.
    53    L'Oreal             6,392         6%             France
    54    Heinz               6,223       -10%             U.S.
    55    Yahoo!              6,056        15%             U.S.
    56    Volkswagen          6,032         7%             Germany
    57    Xerox               5,918         4%             U.S.
    58    Colgate             5,633         9%             U.S.
    59    Wrigley's           5,449        -2%             U.S.
    60    KFC                 5,350         5%             U.S.
    61    Chanel              5,156         8%             France
    62    Avon                5,040        -3%             U.S.
    63    Nestle              4,932         4%             Switzerland
    64    Kleenex             4,842        -2%             U.S.
    65    Amazon.com          4,707        11%             U.S.
    66    Pizza Hut           4,694        -5%             U.S.
    67    Danone              4,638         3%             France
    68    Caterpillar         4,580        12%             U.S.
    69    Motorola            4,569        18%             U.S.
    70    Kodak               4,406       -12%             U.S.
    71    Adidas              4,290         6%             Germany
    72    Rolex               4,237         8%             Switzerland
    73    Zara                4,235        14%             Spain
    74    Audi                4,165        13%             Germany
    75    Hyundai             4,078        17%             S.Korea
    76    BP                  4,010         5%             Britain
    77    Panasonic           3,977         7%             Japan
    78    Reuters             3,961         2%             Britain
    79    Kraft               3,943        -7%             U.S.
    80    Porsche             3,927         4%             Germany
    81    Hermes              3,854         9%             France
    82    Tiffany & Co.       3,819         9%             U.S.
    83    Hennessy            3,576        12%             France
    84    Duracell            3,576        -3%             U.S.
    85    ING                 3,474         9%             Netherlands
    86    Cartier             3,360        10%             France
    87    Moet & Chandon      3,257         9%             France
    88    Johnson & Johnson   3,193         5%             U.S.
    89    Shell               3,173         4%             Netherlands
    90    Nissan              3,108        -3%             Japan
    91    Starbucks           3,099        20%             U.S.
    92    Lexus               3,070        NA              Japan
    93    Smirnoff            3,032        -2%             Britain
    94    LG                  3,010        14%             S.Korea
    95    Bulgari             2,875         6%             Italy
    96    Prada               2,874         4%             Italy
    97    Armani              2,783         4%             Italy
    98    Burberry            2,783        NA              Britain
    99    Nivea               2,692         4%             Germany
    100   Levi's              2,689         1%             U.S.

Source: BusinessWeek

CONTACT: BusinessWeek Contacts:
Heather Carpenter - +1-212-512-2854
Patti Straus - +1-212-512-2680
Interbrand Contacts:
Lisa Marsala - +1-212-798-7646
Jeff Swystun - +1-917-690-5383

Web site: http://www.businessweek.com/

Business Week on The World's Best Brands