Bloggers Fail to Beat Metallica at Brand Destruction
July 29, 2006
Reading about negative responses from bloggers to the news that Metallica has rejoined iTunes reminds me that brand destruction by blog attack is way overrated, even when supplemented by the NY Times. Metallica's always been able to undermine their relationship with their fans for more effectively than could any group of bloggers unless, of course, those bloggers had a history of being followed by Metallica fans.