Monetizing Brand Destruction Via Scare Tactics
July 22, 2006
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BDR's Takeaway:
Though I am not in a position to evalute RepuTrace's services, I tend to be suspicious of companies that market their software using scare tactics. However, though one must always separate one's reaction to a marketing campaign from one's evaluation of relevant services, a complete evaluation should always include the possibility that using such services may expose one to further vulnerabilities rather than the reverse.