I'm a longtime fan of Wired News through its many ups and downs. Recently, blogging has been adding a special dimension to the site that's resulted in a project after Brand Destruction Research's own heart [such as it is].
Scott Carney has launched an open source investigation at Bodyhack to "track down crooked clinical trials, medical foibles and ethical gray areas" drawing, in part, on information provided by "people on the fringes of the industry who know about what is going on. This includes professional lab rats (you know who you are), nurses, doctors and whistleblowers of every kind."
You can keep up with this quite innovative project in Bodyhack's Open Source Investigation category.
You know, while most news outlets are busy dissing bloggers, stealing their ideas and policing journalist bloggers, Wired not only has real bloggers (peep Sex Drive Daily for a good time) but they apparently recruited Scott Carney for this project.
That's called leadership in emerging markets, so much better than damage control in declining industries.