Brand Destruction Research

a rogue marketing research firm focused upon brand destruction theory and methodology

July 23, 2006

Wise Words From Mike Wagner

Brand Ownership is Best Shared

“Not my job” is the vocabulary of brand killers, not brand owners.

BDR Takeaway:
Which is one of many reasons that fucking over your employees is always a big mistake.

July 23, 2006 in Wise Words | Permalink | Comments (0)

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