It's been an interesting first week for the Resegregationist 5 campaign over at my local blog, Raleighwood, NC. I'm planning on doing periodic analysis pieces over there and, when I do, I'll link to them from here. Beyond that, I think this may become a BDR case study once it's complete or at a point at which it's worth providing an overview.
So you can follow the whole thing over at Raleighwood, NC or catch periodic links here to whatever analytical posts or overviews I provide.
I'll also be blogging regularly about brand destruction topics. If you're wondering what that means, in addition to checking out earlier posts, consider the following as great examples:
Apple's "I'm a PC. I'm a Mac." commercials, which were brilliant, and Microsoft's response ads, which I think are getting better.
The balloon boy and family which I see as an attempt to create a branding moment that would lead to reality tv gigs and is a powerful example of brand self-destruction.
Obama, Obama, Obama. I'm glad he won but I'm really worried about what's happening to his brand. In any case, Presidents always provide rich material related to brand destruction, whether of the President himself or of his opponents.
On that note, I will certainly display my own biases but I think that will help people see when they intrude. And, given that I hate Karl Rove but deeply respect his skills at one and the same time, which is not an enjoyable balancing act, I think I will be able to give credit where credit is due for well-executed brand destruction.
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