Concerns about managing online threats to one's brand are quite real. Unfortunately, for Barack Obama, such concerns took an antidemocratic turn as someone from the campaign convinced MySpace to let them steal an indie Obama profile.
Apparently the profile was quite successful:
Established in November 2004 by Los Angeles paralegal Joe Anthony, the page has grown from an unofficial fan site to a grassroots Internet movement, racking up some 160,000 “friends” at last count.
The Obama campaign's action are an example of Online Brand Self Destruction.
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