« Brand Destruction Research and My Irish Ancestors | Main | Opposition Research: War By Other Means »

July 23, 2006

Wise Words From Mike Wagner

Brand Ownership is Best Shared

“Not my job” is the vocabulary of brand killers, not brand owners.

BDR Takeaway:
Which is one of many reasons that fucking over your employees is always a big mistake.

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In